Digi-Key与松下的合作

电子

这对Digi-Key Electronics来说是令人兴奋的一年。
我们作为一个组织成立45周年，始于1972年。如今，Digi-Key是北美第四大电子元件分销商，也是全球第六大电子元件分销商。
但如果Digi-Key早年未被松下公司授权为经授权的经销商，那么这种成功水平极不可能实现。
1975年，几乎所有Digi-Key的客户都是业余爱好者。
几乎所有Digi-Key当时销售的电子元件都是Digi-Key购买的剩余产品或在公开市场上购买的产品，而没有更具竞争力的价格和作为授权经销商的其他优势。
当时，Digi-Key在一栋建筑物的租用空间内运营，该建筑物还包括Marcraft公司，这是一家由Mark Larson拥有的公司（在加入Digi-Key之前），该公司向教堂，学校出售公共广播系统等。
和企业。
有一天，销售麦克风和扬声器的制造商代表在Marcraft上做了销售电话。
在这个电话会议期间，马克把推销员带到了大楼的后面，向他展示了一个非常小但却显而易见的Digi-Key操作。
幸运的是，除了代表麦克风和扬声器制造商之外，他最近被任命为松下组件的代表。
他几乎立即对将Digi-Key设立为松下工业公司电子元件部门的授权经销商感兴趣。
他和Ron Stordahl当晚见面并讨论了如何继续。
明尼苏达州北部的一家小公司对松下有任何兴趣，这似乎有些奇怪。
但即使松下在1975年成为公认的电视和音乐系统品牌，它最近才开始在美国销售其电子元件，并且正在努力在这个市场中建立起自己的地位。
回想起来，我们认为松下认为将Digi-Key设立为授权经销商是一种“不输”的情况。
他们相信Digi-Key的远程位置将确保他们的销售活动不会干扰他们在关键地铁位置建立的松下经销商。
但他们无法合理预计，在短短几年内，Digi-Key将通过分销占松下85％以上的销售额，并为超过95％的客户提供服务。
Digi-Key在松下的客户群和在美国的销售增长的成功很快得到了业内许多其他“名牌”制造商的认可，并促使他们与Digi-Key合作以获得类似的成功。
松下与Digi-Key的合作使Digi-Key在行业内合法化，并使其能够最终成为几乎所有世界级电子元件供应商的授权经销商。
Digi-Key与松下的合作对Digi-Key的最终成功至关重要。
通常，精心策划和大量艰苦工作会带来好事。
但有时好事会发生，因为纯粹的，纯粹的好运。
Digi-Key与松下的合作是无懈可击的好运！

以上来自于谷歌翻译

以下为原文

It’s an exciting year for Digi-Key Electronics. We are having our 45th anniversary as an organization, having started in 1972. Today Digi-Key is the 4th largest distributor of electronic components in North America and the 6th largest in the world. But it is highly unlikely that this level of success would have ever been achieved if Digi-Key hadn’t been named as an Authorized Distributor by Panasonic in its earliest years.
In 1975 almost all of Digi-Key’s customers were hobbyists. And almost all of the electronic components that Digi-Key sold at that time were either purchased by Digi-Key as surplus product or product purchased on the open market without the benefit of the more competitive pricing and other advantages of being an Authorized Distributor.
At that time Digi-Key was operating from rented space in a building that also housed Marcraft, Inc., a business owned by Mark Larson (prior to joining Digi-Key) that sold, among other things, public address systems to churches, schools and businesses. One day a Manufacturer’s Representative that sold microphones and speakers made a sales call on Marcraft. During this call Mark took the salesman to the back of the building and showed him the very small but clearly thriving Digi-Key operation.
As luck would have it, in addition to representing manufacturers of microphones and speakers he had recently been named a representative for Panasonic components. He was almost immediately interested in setting up Digi-Key as an Authorized Distributor for the Electronic Component Division of the Panasonic Industrial Company. He and Ron Stordahl met that evening and discussed how to proceed.
It might seem strange that a tiny company in northern Minnesota would be of any interest to Panasonic. But even though Panasonic was a recognized brand of television and music systems by 1975, it had only recently begun selling its electronic components in the United States and was struggling to establish itself in this market.
In retrospect, we believe that Panasonic believed that setting up Digi-Key as an authorized distributor was a “no lose” situation. They were confident that Digi-Key’s remote location would ensure that their sales activity would not interfere with Panasonic distributors they had established in key metro locations.
But there was no way they could have reasonably anticipated that within just a few years Digi-Key would represent more than 85% of Panasonic’s sales through distribution and serve more than 95% of their customers.
Digi-Key’s success in growing Panasonic’s customer base and sales in the United States was soon recognized by many other “name brand” manufacturers in the industry and drove them to engage with Digi-Key to experience similar success. Panasonic’s engagement with Digi-Key legitimized Digi-Key within the industry and gave it the ability to ultimately become an Authorized Distributor for almost every World Class Supplier of electronic components. Digi-Key’s engagement with Panasonic was critical to Digi-Key’s ultimate success.
Usually good things happen as the result of careful planning and a lot of hard work. But sometimes good things happen because of pure, unadulterated good luck. Digi-Key’s engagement with Panasonic was unadulterated good luck!

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